Both pages and hits are elements of website traffic, or the number of computer users that visit a website. Computer users land on Web pages and increase the number of pageviews, or hits. Website developers want more hits and more computer users to land on Web pages to increase product sales, subscriber lists, readers and customer exposure.
Website Traffic
- Website traffic is the collective movement of computer users throughout the Internet. Many website developers, especially for business and sales websites, want to increase traffic so that customers purchase products and the website can gain credibility. Website developers measure the traffic flow throughout the website by looking at the Web pages and the amount of pageviews, or hits.
Web Pages
- Web pages are the individual parts of a website that feature content and images. Computer users land on a Web page after typing the URL into the browser bar or searching for the website using a search engine. Web pages can be looked at individually or collectively as the entire website. When a computer user views the Web page, it shows up as a pageview in tracking and analytics software.
Page Hits
- Page hits, also called pageviews in analytics software, are a basic measurement of how many computer users have landed on the Web page. Page hits can be measured with a page counter added to the website's HTML coding. Page hits do not give any individual information about the computer user who viewed the page. Page hits are also a measure of website popularity and Internet exposure.
Tracking and Analytics
- Website developers use tracking and analytics software to track website traffic throughout the website and determine the number of hits per Web page. Analytics software can be extremely detailed, offering information about customer preferences, link usage, product views and how much time was spent on the website.
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